Top 5 Personal Finance Budgeting and Planning Apps in Mexico: Q1 2023 Performance

In Q1 2023, the top 5 personal finance budgeting and planning apps in Mexico showed varied performance metrics across downloads, revenue, and active users. Here’s a detailed look at how each app fared during this period.

Profuturo Móvil saw a notable increase in weekly downloads, starting at approximately 8.6K in late December and peaking at around 20.5K by the end of January. This growth was reflected in its active user base, which also climbed from 96.2K to 126.4K by the end of March. Despite the increase in user engagement, the app did not generate any revenue during this period.

Splitwise demonstrated consistent weekly revenue, starting at $248 and gradually rising to $347 by the end of March. Downloads fluctuated, with a low of 2.3K in early January and a high of 5.5K in mid-March. Active users remained relatively stable, ranging between 8.3K and 9.4K throughout the quarter.

Banregio experienced a steady increase in weekly downloads, beginning at 2.7K in late December and reaching up to 5.4K by the end of January. Active users mirrored this trend, starting at 59.4K and peaking at 68.6K in late January. The app did not generate any revenue during the quarter.

Money manager, expense tracker saw its weekly revenue vary between $193 and $286, with a peak in mid-February. Downloads also showed variability, starting at 2.3K and reaching a high of 4.5K by the end of January. The active user base showed growth from 24.8K to 28.4K by the end of March.

Lastly, BBVA Plan had a mixed performance with downloads fluctuating between 1.8K and 4.6K. Active users increased from 3.1K to 5.1K by late February but saw a slight decline to 4.6K by the end of March. Similar to some other apps, BBVA Plan did not generate revenue during this period.

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